Sunday, 19 July 2015

Hardee's offering vulgarity more than food.

Every country has some norms and cultural values, as Pakistan is an Islamic state and MNC's are bound to operate within the defined boundaries, they must follow the tradition and respect the cultural and religious values. But few brands are making vulgar advertisement campaigns to grab the attention of youth.

Recently Hardee's has launched one of its new marketing campaign introducing their fresh buns but the picture is quite double meaning and explicit that when someone come across it with their family they feel quite awkward, ass Hardee's is a restaurant where families use to go must respect the values.



Hardee's always come up with some new creative idea that is always appreciated by all, but adding vulgarity is not creativity, it must be condemned and Hardee's should stop creating these double meaning ads, previously Hardee's used taglines such as "Un-buckle your Belt" for the Angus Thickburgers.


A brand like Hardee's should respect people believes and ethics, as for every community there are some ethics that has to be followed, violation should lead to complete ban or boycott of the violator.

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